always comes back to the money where anime is concerned...only a small percentage of the japanese population actually watch anime, a large proportion of the ones who do make up the 'otaku' sub-culture, (these are the kinds of guys and gals who frequent maid cafes) moe is aimed smack bang at the middle of their wallets- why? because thats what they'll spend money on, not just horrifically over-priced dvds but merchandise too. Why spoil a winning formula when to even make a anime series costs more than you'll get back from just the TV viewing figures?
look how many series of Gundam that have been made (realise it is not moe anime-just an example), why? because they can sell toys, hundreds and hundreds of toys, to adults, kids too, but the kids grows up and they keep buying the toys. Nothing wrong with that, but the increase in quantity in relation to anime since 2000 has made it difficult for what we might think of as 'serious' anime to take off and get funding. too much competition with cheap panty shot/kawaii/loi esque 'moe' shows which, often being based on games, have a ready made market panting for the next release. Releasing a non 'moe' show is a risk. Of coure I'm over genrerlaising horribly - non moe shows are all over the place. But just think of, say, the latest season's relases - Fight Ippatsu?! Juden Chan, Kanamemo, Yoku Wakaru Gendai Mahou. And this is a short season. Then think of the over shows; how many don't contain some light 'moe' parody (hayate) or a moe character in there?
Moe sells, even in parody. rant over (I actually quite enjoy some 'moe' anime, but just love Bebop and Gits a whole lot more)
left for a few weeks and have returned to find changes ...